Swift Drops Midnight Album and Fans Lose Their Minds

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Taylor Swift released her 12th studio album, The Life of a Showgirl, at midnight on October 3, 2025, creating an immediate wave of excitement among fans worldwide.

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The album was written and produced during the European leg of her Eras Tour, with Max Martin and Shellback serving as her key creative collaborators.

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Swift called the record a deeply personal “self-portrait,” thanking Martin and Shellback for shaping the vision and sound of the project.

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She first revealed the album in August on the New Heights podcast with her fiancé Travis Kelce and his brother Jason, teasing its 12-track lineup.

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To celebrate its release, Swift organized a 90-minute AMC Theatres event featuring a new music video, behind-the-scenes footage, and lyric videos.

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Spotify reported that The Life of a Showgirl became the most pre-saved album in its history, surpassing Swift’s 2024 release The Tortured Poets Department.

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