The Michael Jackson Video Vanguard Award, renamed in 1991, honors music icons who reshape pop culture with groundbreaking visuals, just as MJ did with Thriller.
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Unlike other VMA awards, the Vanguard is not fan-voted; MTV alone decides the recipient. Yet, fan advocacy can still influence the network’s final decision.
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Swifties were left puzzled after Taylor Swift—despite her historic career—did not receive the Vanguard Award at the 2024 VMAs, sparking debate online.
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A viral Facebook post noted Swift’s unmatched achievements: record-breaking tour, four AOTY Grammys, most-streamed artist, and the most-awarded in VMA history.
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Some fans speculate Taylor may have declined the honor due to her busy Eras Tour, which would have limited her ability to perform a medley at the VMAs.
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Many argue the award is usually reserved for artists nearing their career peak’s end. Fans insist Taylor will eventually receive it, just “not at this moment.”
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